• Mark Mathews

Clammr social app explained


In the year of 2017, us Independent artists need to be a jack of all trades, it's just part of the deal. Aside from obviously performing and recording music we also have to:

1. Act as creatives and videographers

2. Understand online marketing

3. Create posters and artwork

4. Be able to write blogs

5. Have a presence (and keep that presence) on Social Media

There are even probably more strings to the bow that I am actually forgetting, but you get the idea: There's lots to do!

I listen to podcasts as often as possible - Obviously I'm referring to Music Marketing and business related podcasts, not Rural Cattle Farming 101 or anything! - to get ideas and tips, I try to keep up to speed with the industry and the major Independent players in the game and I am getting more involved with Marketing courses, both online and in actual REAL LIFE!

Frankly, there is a lot of information out there and a lot to be digested and I am certainly learning as I go.

So, I thought I would start to do a monthly to bi-monthly blog post about any strategies, ideas, products thatI have learnt about and let you guys know about them in the hope that you get something out of it. At the same time, it will help me by having to decipher it and put it into a not too long blog post.

I am, like many of you, just finding my way through the mountain of information and resources out there, so you can essentially join me on this journey as I try things out and see what works and what doesn't and hopefully along the way some of it will be useful to you?!

With all that in mind, let me begin with this relatively new social app that has potential to be a real blessing for us Musicians. It's only been around for a few years and has been initially taken on board by Podcasters but more and more muso's are realising the potential of this little gem. It's called Clammr and is being touted as the, Instagram of Audio.

Here's how it works:

Users setup a Clammr profile via the app, which then enables 24 second audio files to be uploaded and then shared on the app itself, as well as across Facebook and Twitter if desired. It links to Soundcloud, your iTunes and allows you to record direct on the app itself.

It's a clean and easy to use design and it is really simple to navigate and edit audio files - A hell of a lot easier than the annoying Instagram video editor that's for sure!

By giving you just 24 seconds to play with, (limiting you in the same way that Twitter does with character count), it means you are forced to make every second count! Think of these snippets of audio as little promo or sizzle tracks, that are used to entice people in and then make them desperate to hear more! It's a great concept and a tool that is surely great for singers, songwriters and any other muso's out there!

I'm releasing a new track every month this year and so having the ability to tease the songs before they are released is ace and it's made even better by being able to share that on my Twitter feed and Facebook.

There is tons of potential to get creative with this: You could add segments of a gig you are doing or you could record a section of an acoustic jam you've done for a youtube video to drive traffic to your youtube page. I've used the record facility whilst I have been recording tracks or during mixing sessions so as to give some behind the scenes content. You can also make audio Memes and Postcards, which use audio segments and a chosen image and these can be shared to Pinterest too!

I am really, really new to this app but so far it has been pretty intuitive to use and has bags of potential to it. I will give it a couple of months and report back with my progress on it! And hey, if you're on Clammr you can add me on @mmathewsmusic

Do you use Clammr? What do you think of it? Let me know in the comments below!

Do you want EXCLUSIVE Mark Mathews Music content? Click HERE to see how you can get it!

#Musicmarketing #Business #Musicbusiness #Independentartist #independentmusician #podcast #Clammr #App #Social #Instagram #Soundcloud #iTunes #Twitter #Facebook #Pinterest

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